The launch-readiness audit
Open Graph tags: how your link looks when shared
When someone shares your link, the Open Graph card is the first impression. A bare URL gets scrolled past. Learn which og: tags Actuant checks and how to add a share card.
Last updated 2026-07-19
This weight-6 check looks for Open Graph tags — the metadata that turns a shared link into a rich card with a title, description, and image instead of a bare URL.
What Actuant checks
og:imagepresent.og:titlepresent.- Both → pass. One → partial ("links share half-broken"). Neither → fail ("shared links look like bare URLs").
Two more checks in the same category grade the finish: Open Graph completeness (weight 3) looks for the full set including og:description, og:url, and og:type, and Twitter card (weight 2) looks for twitter:card.
Why it matters
Launch traffic comes from links — in tweets, DMs, Slack, Discord, Product Hunt. The OG card is your first impression in every one of those feeds. A missing image is the difference between a link people click and a grey rectangle they scroll past.
How to fix it
- 1
Add og:title and og:description
Usually the same as your page title and meta description.
- 2
Add a 1200×630 og:image
One good screenshot with your tagline beats a designed banner. Next.js can generate one dynamically with the OG image API.
- 3
Test it
Paste your URL into a social debugger, or just DM it to yourself.
<meta property="og:title" content="Weekly meal plans from your pantry" />
<meta property="og:description" content="Tell it what's in your fridge; get a 7-day plan." />
<meta property="og:image" content="https://yourapp.com/og.png" />
<meta name="twitter:card" content="summary_large_image" />Keep reading
Title & description
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