Playbooks
How to get your first users for an AI-built app
You built the app — now get it seen. A practical playbook for getting the first users for a Lovable, Bolt, or v0 app: readiness first, then distribution channels that actually work.
Last updated 2026-07-18
The hardest part of shipping isn't the code — it's getting the first hundred people to care. Here's the sequence that works, and why readiness has to come before distribution.
Step 0: don't drive traffic to a leaky page
Sending visitors to an app with no analytics, no share card, and no clear next step wastes your one shot with each of them. Get to launch-ready first (see the Launch checklist) — then open the taps.
Distribution channels that actually work for builders
- 1
Build in public
Post the journey on X and LinkedIn. People follow stories, not landing pages. Link two live profiles from your app so visitors can follow.
- 2
Launch directories
Submit to curated directories — Product Hunt, indie directories, niche lists. See Directory submissions.
- 3
Communities where your users already are
Subreddits, Discords, Slack groups tied to the problem you solve. Contribute first, link second.
- 4
AI answer engines
Publish an llms.txt and clean SEO so ChatGPT and Perplexity can recommend you when someone asks. See AI-search visibility.
Measure, then double down
With analytics running, watch which channel actually converts — not which feels good. Kill the ones that don't; pour time into the one that does. That's what the Signal dashboard is for across all your apps.
Keep reading
Launch checklist
A concrete, prioritised launch checklist for apps built with Lovable, Bolt, v0, Replit, or Cursor — analytics, SEO, AI visibility, social preview, payments — ordered by impact.
Directory submissions
Directory submissions are a reliable early-traffic channel for new apps. Learn which launch directories matter, how to prepare a submission, and how Actuant automates it.
Launch readiness
Launch readiness is how prepared a deployed app is to actually receive, measure, and convert visitors. Learn the fundamentals every app needs before it's worth driving traffic to.