Playbooks

How to get your first users for an AI-built app

You built the app — now get it seen. A practical playbook for getting the first users for a Lovable, Bolt, or v0 app: readiness first, then distribution channels that actually work.

Last updated 2026-07-18

The hardest part of shipping isn't the code — it's getting the first hundred people to care. Here's the sequence that works, and why readiness has to come before distribution.

Step 0: don't drive traffic to a leaky page

Sending visitors to an app with no analytics, no share card, and no clear next step wastes your one shot with each of them. Get to launch-ready first (see the Launch checklist) — then open the taps.

Distribution channels that actually work for builders

  1. 1

    Build in public

    Post the journey on X and LinkedIn. People follow stories, not landing pages. Link two live profiles from your app so visitors can follow.

  2. 2

    Launch directories

    Submit to curated directories — Product Hunt, indie directories, niche lists. See Directory submissions.

  3. 3

    Communities where your users already are

    Subreddits, Discords, Slack groups tied to the problem you solve. Contribute first, link second.

  4. 4

    AI answer engines

    Publish an llms.txt and clean SEO so ChatGPT and Perplexity can recommend you when someone asks. See AI-search visibility.

Measure, then double down

With analytics running, watch which channel actually converts — not which feels good. Kill the ones that don't; pour time into the one that does. That's what the Signal dashboard is for across all your apps.