The launch-readiness audit
Payment path: give people a way to pay
If there's no way to pay, you can't learn the only metric that matters — will anyone give you money. Learn what checkout signals Actuant detects and how to add a Stripe Payment Link.
Last updated 2026-07-19
This weight-6 check looks for a visible way to pay — real checkout signals, not just marketing words.
What Actuant checks
Actuant looks for concrete vendor/checkout signals: Stripe (js.stripe.com, buy.stripe.com, checkout.stripe), Paddle, Lemon Squeezy, Gumroad, PayPal checkout, Snipcart, or a /checkout path. Generic words like "subscribe" or "buy now" are deliberately ignored — they match newsletters and copy, not real payments.
- A checkout signal present → pass.
- None found → fail ("nothing to buy means nothing to earn").
The conversion category also grades Primary call to action (weight 3) — whether the page has an obvious primary call to action at all.
Why it matters
Demand is the only launch metric that can't be faked. A single real payment tells you more than a thousand pageviews. If there's no way to pay, you can't run that experiment.
How to fix it
You don't need a full billing system to test demand — a Stripe Payment Link takes two minutes in the dashboard and gives you a hosted checkout URL you can link to from a button.
- 1
Create a Payment Link
In the Stripe dashboard, create a product and a Payment Link. No code required.
- 2
Link it from a clear CTA
"Get it for $9" beats a vague "Sign up". Even a coffee-tier price tests real intent.
- 3
Watch conversion
Pair it with analytics (see the Analytics check) to see how many visitors reach checkout.
Keep reading
Analytics
Launching without analytics means launching blind. Learn what Actuant's analytics check detects (~40 trackers and pixels), why it's the heaviest check, and how to add one in minutes.
Launch readiness
Launch readiness is how prepared a deployed app is to actually receive, measure, and convert visitors. Learn the fundamentals every app needs before it's worth driving traffic to.
Launch checklist
A concrete, prioritised launch checklist for apps built with Lovable, Bolt, v0, Replit, or Cursor — analytics, SEO, AI visibility, social preview, payments — ordered by impact.