The launch-readiness audit

Payment path: give people a way to pay

If there's no way to pay, you can't learn the only metric that matters — will anyone give you money. Learn what checkout signals Actuant detects and how to add a Stripe Payment Link.

Last updated 2026-07-19

This weight-6 check looks for a visible way to pay — real checkout signals, not just marketing words.

What Actuant checks

Actuant looks for concrete vendor/checkout signals: Stripe (js.stripe.com, buy.stripe.com, checkout.stripe), Paddle, Lemon Squeezy, Gumroad, PayPal checkout, Snipcart, or a /checkout path. Generic words like "subscribe" or "buy now" are deliberately ignored — they match newsletters and copy, not real payments.

  • A checkout signal present → pass.
  • None found → fail ("nothing to buy means nothing to earn").

The conversion category also grades Primary call to action (weight 3) — whether the page has an obvious primary call to action at all.

Why it matters

Demand is the only launch metric that can't be faked. A single real payment tells you more than a thousand pageviews. If there's no way to pay, you can't run that experiment.

How to fix it

You don't need a full billing system to test demand — a Stripe Payment Link takes two minutes in the dashboard and gives you a hosted checkout URL you can link to from a button.

  1. 1

    Create a Payment Link

    In the Stripe dashboard, create a product and a Payment Link. No code required.

  2. 2

    Link it from a clear CTA

    "Get it for $9" beats a vague "Sign up". Even a coffee-tier price tests real intent.

  3. 3

    Watch conversion

    Pair it with analytics (see the Analytics check) to see how many visitors reach checkout.