Getting started

Reading your first audit report

How to read an Actuant launch-readiness report: what the 0–100 score means, how weighting works, and how to turn the per-check breakdown into a prioritised launch to-do list.

Last updated 2026-07-19

Your report has three parts: the score, the priority line, and the per-check breakdown. Here's how to read each.

The score (0–100)

The score is a weighted sum of 52 checks. Each check returns pass, partial, or fail, and each carries a weight — a passed check earns its full weight, a partial earns half, a fail earns zero. The weights total 172 points, and your score is your earned points as a percentage of that. The heaviest single check is Analytics (weight 16), because launching blind is the most expensive mistake.

BandMeaning
80–100Launch-ready. The fundamentals are in place; focus on distribution.
55–79Close. A few high-weight gaps are costing you visitors or data.
0–54Not ready. Core launch hygiene is missing — start with the priority line.

The priority line

Under the score, a model reads your specific failures and writes one "Do this first" sentence. The model narrates — it never scores. It's there to tell you where to start when everything looks red.

The per-check breakdown

Checks are grouped by category — delivery, security, measurement, search, AI visibility, structured data, social, performance, mobile, trust, conversion, project health. Every check expands into two things: why it matters (the cost of the gap) and how to fix it (concrete steps, tailored to your host and builder). Work top-down by weight and you'll move the score fastest.

Chase the partials first

A partial is not a fail. "Google Tag Manager present — add product analytics" means you're halfway: the plumbing exists, you just need the tracker. Half-credit checks are the cheapest points to win.