Concepts
What is launch readiness?
Launch readiness is how prepared a deployed app is to actually receive, measure, and convert visitors. Learn the fundamentals every app needs before it's worth driving traffic to.
Last updated 2026-07-18
Launch readiness is the gap between "deployed" and "ready for users". An app can be live and still be unlaunchable: invisible to search, un-measured, un-shareable, with no way to pay. Readiness is the set of fundamentals that let a visitor find you, understand you, and act — and let you see it happen.
The four pillars
- 1
Discoverability
Can search engines and AI answer engines find and describe you? Title, meta, robots.txt, sitemap, llms.txt.
- 2
Measurability
Can you see who visits and what they do? Analytics is the foundation of every launch decision.
- 3
Shareability
Does a shared link look like something worth clicking? Open Graph cards, favicon, mobile rendering.
- 4
Conversion
Is there a clear next step — a way to sign up or pay? Demand is the only metric that can't be faked.
Why builders skip it
AI tools made building an app a weekend project, but they optimise for a working demo, not a launched product. The moment the app runs, the dopamine hit lands and attention moves to the next idea. The unglamorous launch checklist — the part that actually gets users — is where 95% of apps stall.
How Actuant measures it
Actuant turns readiness into a single deterministic 0–100 score across 10 weighted checks, so "am I ready?" has a concrete answer you can improve week over week.
Keep reading
Audit overview
Actuant scores any app URL 0–100 across 52 deterministic launch-readiness checks — delivery, security headers, analytics, SEO, AI-search visibility, structured data, social, performance, mobile, trust, and conversion. Here's every check and how it's weighted.
AI-search visibility
AI-search visibility is how findable and citable your app is inside AI answers from ChatGPT, Claude, and Perplexity. Learn why it's the new SEO and how llms.txt fits in.
Launch checklist
A concrete, prioritised launch checklist for apps built with Lovable, Bolt, v0, Replit, or Cursor — analytics, SEO, AI visibility, social preview, payments — ordered by impact.