Concepts

What is launch readiness?

Launch readiness is how prepared a deployed app is to actually receive, measure, and convert visitors. Learn the fundamentals every app needs before it's worth driving traffic to.

Last updated 2026-07-18

Launch readiness is the gap between "deployed" and "ready for users". An app can be live and still be unlaunchable: invisible to search, un-measured, un-shareable, with no way to pay. Readiness is the set of fundamentals that let a visitor find you, understand you, and act — and let you see it happen.

The four pillars

  1. 1

    Discoverability

    Can search engines and AI answer engines find and describe you? Title, meta, robots.txt, sitemap, llms.txt.

  2. 2

    Measurability

    Can you see who visits and what they do? Analytics is the foundation of every launch decision.

  3. 3

    Shareability

    Does a shared link look like something worth clicking? Open Graph cards, favicon, mobile rendering.

  4. 4

    Conversion

    Is there a clear next step — a way to sign up or pay? Demand is the only metric that can't be faked.

Why builders skip it

AI tools made building an app a weekend project, but they optimise for a working demo, not a launched product. The moment the app runs, the dopamine hit lands and attention moves to the next idea. The unglamorous launch checklist — the part that actually gets users — is where 95% of apps stall.

How Actuant measures it

Actuant turns readiness into a single deterministic 0–100 score across 10 weighted checks, so "am I ready?" has a concrete answer you can improve week over week.