Playbooks

Launch directory submissions: where and how

Directory submissions are a reliable early-traffic channel for new apps. Learn which launch directories matter, how to prepare a submission, and how Actuant automates it.

Last updated 2026-07-18

Launch directories are one of the most reliable early-traffic channels for a new app — and they double as backlinks that help SEO. Here's how to use them well.

Why directories work

  • Intent traffic — people browse directories specifically looking for new tools.
  • Backlinks — each listing is a link that helps search and AI visibility.
  • Social proof — a presence across directories signals you're a real, launched product.

How to prepare a submission

  1. 1

    Nail the one-liner

    Most directories show a short tagline. Say what it does and who it's for in under 10 words.

  2. 2

    Have your assets ready

    A logo, a 1200×630 image (your OG card works), and 2–3 screenshots.

  3. 3

    Write two lengths of description

    A 1-sentence and a 1-paragraph version — directories vary.

  4. 4

    Link back

    Make sure your app links to your social profiles, so directory visitors can follow you.

Automating it

On the Launch plan, Actuant's submit_directories tool submits your app to 20 curated launch directories for you — so you spend the time on the product, not on filling forms.