The launch-readiness audit
Reachability & speed: your first byte matters
Slow first bytes bleed visitors before they see anything, and Google folds speed into ranking. Learn how Actuant measures TTFB, what thresholds it uses, and how to speed up.
Last updated 2026-07-19
This weight-6 check measures whether your site responds cleanly and how fast the first byte arrives (TTFB). It's the first thing the audit runs — everything else depends on it.
What Actuant checks
- The site returns a clean HTTP response → not a fail.
- First byte under 2.5s → pass ("responding in Nms").
- Reachable but slower than 2.5s → partial ("reachable but slow").
- No clean response / timeout → fail.
The rest of the delivery category grades how the response travels: HTTPS enforced (weight 6), Compression (weight 2), Modern HTTP (weight 1), Redirect hygiene (weight 2), and Asset caching (weight 2).
Why it matters
Every extra second before the first byte loses visitors who never see your page. Speed is also a direct Google ranking signal — a slow launch is a quiet launch.
How to fix it
- 1
Serve from an edge/CDN
Vercel and Netlify do this by default. If you're on a single origin server, put a CDN in front.
- 2
Kill blocking work on the landing page
No synchronous API calls before first paint. Fetch data after the page renders.
- 3
Lazy-load below the fold
Defer images and heavy components that aren't visible on first screen.
Keep reading
Mobile viewport
Most first visits come from a phone, especially via social links. Without a viewport meta tag the page renders desktop-shrunk and unusable. Learn the one line that fixes it.
Audit overview
Actuant scores any app URL 0–100 across 52 deterministic launch-readiness checks — delivery, security headers, analytics, SEO, AI-search visibility, structured data, social, performance, mobile, trust, and conversion. Here's every check and how it's weighted.
Launch checklist
A concrete, prioritised launch checklist for apps built with Lovable, Bolt, v0, Replit, or Cursor — analytics, SEO, AI visibility, social preview, payments — ordered by impact.