Lead enrichment & routing
Turn a raw form fill into a scored, enriched, routed opportunity.
A new lead is worth the most in the first few minutes — and that's exactly when reps have the least context. Someone has to look up the company, guess the fit, and decide who owns it.
By the time a lead is manually enriched and assigned, the buyer has moved on or a competitor has replied.
One trigger, a few steps, and an Agent node making the call a static rule can’t — every step recorded so you can see exactly what happened.
- 1TRIGGERWebhook
form.submitted (demo request)
- 2TOOLenrich.company
Resolve domain → size, industry, tech stack
- 3AGENTScore & qualify
Rate ICP fit and intent, summarize why
- 4LOGICRoute
Branch by territory and deal size
- 5TOOLcrm.create + slack.notify
Create the opportunity, ping the owning rep
Lead enriched and routed, not hours
Every rep gets fit score and context before the first call
No lead sits unassigned over a weekend